Hire an offshore paid media specialist for your Australian business
An offshore paid media specialist handles the recurring campaign work behind your paid acquisition — building, launching, and optimising Google Ads, Meta, LinkedIn, and TikTok campaigns. Through Lite-Force, they're employed properly via an EOR structure with payroll, compliance, and HR support included. Most hires are live within 2–4 weeks.
Day in the life
A day in the life of an offshore paid media specialist.
Typical responsibilities:
- Campaign build — structuring Google Search, Meta, LinkedIn, and TikTok campaigns from brief
- Keyword research and bid management — search query mining, negative keyword discipline
- Audience building — first-party, lookalike, retargeting, and saved audience setup
- Creative briefing — working with designers and writers to produce ad assets
- Daily optimisation — bid adjustments, budget pacing, ad rotation, pausing underperformers
- Conversion tracking and pixel implementation — GTM, Meta Pixel, Google Tag, server-side events
- A/B testing — ad copy, creative, landing page variants, audience splits
- Performance reporting — weekly and monthly ROAS, CAC, and channel performance reports
Why offshore
Why paid media works well offshore.
Paid media is data-driven and procedural.
Daily optimisation, weekly testing cycles, and structured reporting follow defined cadences. Once your offshore specialist knows your accounts, KPIs, and creative process, they execute consistently.
Every ad platform is cloud-based.
Google Ads, Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads Manager, GA4, GTM, Looker — all browser-based. Your offshore specialist works in the same accounts as your local team.
Timezone overlap means in-flight optimisation.
Philippines hours align with Australian business hours. Campaigns get optimised during your trading day; underperformers get caught and paused before the budget burns through overnight.
Makes in-house paid media affordable.
Local mid-senior paid media specialists are expensive. Offshore lets SMEs run in-house paid acquisition rather than outsourcing to agencies — same execution quality, more transparency, lower total cost.
Cost comparison
What does a paid media specialist cost — local vs offshore?
Indicative comparison based on typical Australian salary ranges for this role.
Local Australian hire
Lite-Force offshore
Indicative comparison based on typical Australian salary ranges for mid-senior paid media specialist roles (sources: Glassdoor AU, Jora Sydney, PayScale). Actual costs vary by spend under management, channel mix, and B2B vs. B2C focus. Senior Paid Media Manager roles can exceed this band. Lite-Force pricing confirmed on a per-role basis during your discovery call.
What's included
What you get with a Lite-Force paid media specialist.
Included in the service
- Full sourcing, screening, and shortlisting
- EOR employment contract structured for local compliance
- Monthly payroll and statutory contributions
- Leave tracking and management
- HR support and regular check-ins
- Replacement commitment within initial period
Typical candidate profile
- 3–7 years paid media or PPC experience (in-house or agency)
- Strong English (written — for briefs, reporting, and stakeholder comms)
- Hands-on with Google Ads, Meta Business Manager, LinkedIn Ads, and GA4
- Solid grasp of conversion tracking (GTM, server-side), attribution, and ROAS reporting
- Filipino or Southeast Asian — timezone-aligned with Australia
Getting started
Three steps to your offshore paid media specialist.
Book a discovery call
Tell us about your channel mix, monthly spend, current performance, and KPI targets.
We source and shortlist
You review candidates with relevant channel and industry experience, interview your favourites.
They start
Employment, payroll, and onboarding handled. You manage the work.
FAQ
Frequently asked questions.
What ad platforms are they certified on?
Common: Google Ads (Search, Display, YouTube, Performance Max), Meta Business Manager (Facebook, Instagram), LinkedIn Campaign Manager, TikTok Ads, Microsoft Ads. Many candidates hold Google Ads, Meta Blueprint, and HubSpot certifications. Confirm specific platforms during scoping.
Can they handle B2B paid media, not just consumer?
Yes — many experienced offshore paid media specialists have run LinkedIn and Google Ads campaigns for Australian B2B SaaS, professional services, and complex sales motions. Screen for specific industry or sales-cycle-length experience during sourcing.
How do they handle attribution and reporting?
Standard practice: GA4 for site-side attribution, GTM for tracking implementation, server-side events (Meta CAPI, Google Enhanced Conversions) for post-iOS14 accuracy. Reporting via spreadsheets, Looker Studio, or BI tool integration. Discuss attribution model during scoping.
Will they understand the Australian market for ad copy and landing pages?
Most experienced offshore paid media specialists have run campaigns for Australian businesses and understand local tone, language, and cultural context. For deep AU-specific creative judgement, pair with a local copywriter or designer for asset production.
What if the hire doesn't work out?
Replacement commitment within the initial engagement period. If performance management or fit isn't right, we source again at no additional placement cost. Details confirmed in your service agreement.
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